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Brand Transparency

Brand Safety Check

We analyzed ingredient lists from the most popular beauty brands and scored them for safety. See how your favorites compare.

All Brands — Sorted by Safety Score

Lowest safety scores first. Higher is safer.

Estee Lauder

New York, New York

2.2/10

Poor

Face Moisturizer
5 products analyzed

Hawaiian Tropic

Ormond Beach, Florida

2.6/10

Poor

Sunscreen
5 products analyzed

ChapStick

Richmond, Virginia

2.8/10

Poor

Lip Balm
5 products analyzed

Blistex

Oak Brook, Illinois

3/10

Poor

Lip Balm
5 products analyzed

Coppertone

Leverkusen, Germany

3/10

Poor

Sunscreen
5 products analyzed

Carmex

Milwaukee, Wisconsin

3.2/10

Poor

Lip Balm
5 products analyzed

Neutrogena

Los Angeles, California

3.2/10

Poor

SunscreenFace Moisturizer
5 products analyzed

Maybelline

New York, New York

3.4/10

Poor

LipstickLip Gloss
5 products analyzed

Banana Boat

Shelton, Connecticut

3.4/10

Poor

Sunscreen
5 products analyzed

CoverGirl

Baltimore, Maryland

3.6/10

Poor

LipstickLip Gloss
5 products analyzed

Vaseline

London, United Kingdom

4/10

Concerning

Lip Balm
5 products analyzed

Jack Black

Dallas, Texas

4/10

Concerning

Lip Balm
5 products analyzed

L'Oréal Paris

Paris, France

4/10

Concerning

LipstickLip Gloss
5 products analyzed

Revlon

New York, New York

4.2/10

Concerning

LipstickLip Gloss
5 products analyzed

NYX Professional Makeup

Los Angeles, California

4.4/10

Concerning

LipstickLip Gloss
5 products analyzed

CeraVe

New York, New York

4.4/10

Concerning

Face MoisturizerSunscreen
5 products analyzed

Supergoop!

San Antonio, Texas

4.4/10

Concerning

SunscreenFace Moisturizer
5 products analyzed

La Roche-Posay

La Roche-Posay, France

4.4/10

Concerning

SunscreenFace Moisturizer
5 products analyzed

Fenty Beauty

San Francisco, California

4.6/10

Concerning

LipstickLip Gloss
5 products analyzed

Aveeno

Skillman, New Jersey

4.6/10

Concerning

Face MoisturizerSunscreen
5 products analyzed

Cetaphil

Fort Worth, Texas

4.6/10

Concerning

Face Moisturizer
5 products analyzed

Glossier

New York, New York

5.2/10

Concerning

Lip BalmLip Gloss
5 products analyzed

Rare Beauty

Los Angeles, California

5.4/10

Concerning

LipstickLip Gloss
5 products analyzed

Aquaphor

Hamburg, Germany

5.6/10

Concerning

Lip Balm
5 products analyzed

NIVEA

Hamburg, Germany

5.8/10

Concerning

Lip Balm
5 products analyzed

Sun Bum

Cocoa Beach, Florida

5.8/10

Concerning

Lip BalmSunscreen
5 products analyzed

Clinique

New York, New York

6/10

Fair

LipstickLip Gloss
5 products analyzed

MAC

Toronto, Canada

6.2/10

Fair

LipstickLip Gloss
5 products analyzed

EOS

New York, New York

7/10

Fair

Lip Balm
5 products analyzed

Burt's Bees

Durham, North Carolina

7.6/10

Fair

Lip Balm
5 products analyzed
Make the switch to clean lip care with Numbrrrz

For comparison

10/10

Numbrrrz Safety Score

4 organic ingredients. 0 flagged. 0 synthetic chemicals.

FAQ

How are brand safety scores calculated?
Brand safety scores are the average of all product safety scores for that brand in our database. Each product is scored 1-10 based on the number and severity of flagged ingredients, regulatory status, and exposure risk. A score of 10 means no flagged ingredients; lower scores indicate more concerns.
Why isn't my favorite brand listed?
Our database currently focuses on the most widely purchased lip care, lipstick, sunscreen, and skincare brands in the United States. We are actively expanding our coverage. If you want a specific brand analyzed, contact us and we will prioritize it.
Does a low score mean a product is definitely harmful?
A low safety score indicates the presence of ingredients that have been flagged by regulatory agencies, researchers, or consumer advocacy groups. It does not mean guaranteed harm to every user. Risk depends on individual sensitivity, concentration, and frequency of use. Our goal is transparency, not fear — we want you to make informed decisions.
How does Numbrrrz score?
Numbrrrz earns a perfect 10/10 safety score because our lip balms contain only four organic, food-grade ingredients: organic coconut oil, organic jojoba oil, beeswax, and vitamin E. Zero flagged ingredients. Zero synthetic chemicals. Zero compromise.

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