Fenty Beauty
Fenty Beauty was launched in 2017 by Robyn Rihanna Fenty in partnership with LVMH's Kendo Brands division. The brand made immediate waves by launching with 40 foundation shades (later expanded to 50), setting a new standard for shade inclusivity in the beauty industry. Fenty Beauty's lip products include Gloss Bomb (one of the best-selling lip glosses ever), Stunna Lip Paint, and various lip balms. While the brand's inclusivity message resonated globally, Fenty Beauty products contain standard cosmetic ingredients including synthetic dyes, petroleum derivatives, phenoxyethanol, and fragrances. The brand's massive cultural influence means its ingredient standards set expectations for a new generation of beauty consumers.
Products Analyzed
Flagged Ingredients Found
Who Owns Fenty Beauty?
Big Corp SubsidiaryParent Company
LVMH (Kendo Brands)(MC.PA)
Parent Industry
Luxury Goods
Parent Revenue
Approximately $86 billion (2024)
Also Makes
Fenty Beauty is a joint venture between Rihanna and LVMH's Kendo Brands division. LVMH is the world's largest luxury goods conglomerate. Reports indicate Rihanna holds a 50% stake in the brand.
Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is luxury goods. Consumers deserve to know who profits from their purchases.
Products by Fenty Beauty
Fenty Beauty Gloss Bomb Universal Lip Luminizer
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Organic Lip Balm
Fenty Beauty Stunna Lip Paint
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Organic Lip Balm
Fenty Beauty Icon Semi-Matte Refillable Lipstick
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Organic Lip Balm
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
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Organic Lip Balm
Fenty Beauty Poutsicle Hydrating Lip Stain
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Organic Lip Balm
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Flagged Ingredients in Fenty Beauty Products
We found 6 different ingredients of concern across Fenty Beauty's product line. Each one links to a full safety analysis with details on health risks, regulatory status, and which other brands use the same ingredient.
Synthetic Fragrance
An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.
Polyethylene Glycol (PEG Compounds)
A family of petroleum-derived compounds used as emulsifiers, thickeners, solvents, and penetration enhancers. PEGs themselves are relatively low-toxicity, but they are frequently contaminated with ethylene oxide (a known carcinogen) and 1,4-dioxane.
Artificial Colors
Synthetic dyes derived from petroleum or coal tar, used to give cosmetics vivid colors. Many are contaminated with heavy metals and have been linked to behavioral issues, allergies, and potential carcinogenicity.
Dimethicone
A silicone-based polymer widely used in cosmetics and skincare for its smoothing, water-repellent properties. Not toxic in itself, but creates a synthetic barrier that can trap impurities, clog pores, and is not biodegradable.
Phenoxyethanol
A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.
Polybutene
A synthetic polymer derived from petroleum, used as a thickener, binder, and viscosity-increasing agent in lip glosses, lipsticks, and other cosmetics. Polybutene has low direct toxicity but is a petroleum-derived synthetic with environmental persistence concerns.
