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Brand Safety Report

NIVEA

Ingredient safety analysis based on 5 products in our database.

Safety Score

5.8/10

Products

5

Flagged Ingredients

6

NIVEA

Hamburg, GermanyFounded 1911
Safety Score5.8/10Concerning

NIVEA is a global skincare brand owned by Beiersdorf AG, a German personal care company founded in 1882. The NIVEA brand itself launched in 1911 with its iconic blue-tin moisturizing cream. NIVEA's lip care line includes balms, butters, and tinted products sold extensively worldwide. Many NIVEA lip products use petroleum-derived ingredients like mineral oil and petrolatum as their primary moisturizers, along with synthetic preservatives like BHT and synthetic fragrances. As one of the world's most widely distributed personal care brands, NIVEA's ingredient choices influence the daily routines of hundreds of millions of consumers across over 200 countries.

Products Analyzed

NIVEA Essential Lip Care7/10
NIVEA A Kiss of Moisture7/10
NIVEA Smoothness Lip Care SPF 155/10
NIVEA Men Active Care4/10
NIVEA Cherry Shine6/10

Flagged Ingredients Found

phenoxyethanol(in 4 products)avobenzonemineral oilbhtsynthetic fragranceartificial colors
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Who Owns NIVEA?

Big Corp Subsidiary

Parent Company

Beiersdorf AG(BEI.DE)

Parent Industry

Personal Care & Adhesives

Parent Revenue

Approximately $9.5 billion (2024)

Also Makes

EucerinAquaphorLa PrairieCoppertonetesa

NIVEA is the flagship brand of Beiersdorf AG, a German multinational founded in 1882. Beiersdorf is publicly traded on the Frankfurt Stock Exchange and also manufactures industrial adhesive tapes under the tesa brand.

Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is personal care & adhesives. Consumers deserve to know who profits from their purchases.

Products by NIVEA

View full ingredient analysis
NIVEA Essential Lip Care

NIVEA Essential Lip Care

NIVEA

Ingredients14
Flagged1
Safety Score7/10
Numbrrrz Organic Lip Balm

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Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
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NIVEA A Kiss of Moisture

NIVEA A Kiss of Moisture

NIVEA

Ingredients15
Flagged1
Safety Score7/10
Numbrrrz Organic Lip Balm

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Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
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NIVEA Smoothness Lip Care SPF 15

NIVEA Smoothness Lip Care SPF 15

NIVEA

Ingredients14
Flagged2
Safety Score5/10
Numbrrrz Organic Lip Balm

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Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
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NIVEA Men Active Care

NIVEA Men Active Care

NIVEA

Ingredients11
Flagged3
Safety Score4/10
Numbrrrz Organic Lip Balm

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Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
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NIVEA Cherry Shine

NIVEA Cherry Shine

NIVEA

Ingredients17
Flagged2
Safety Score6/10
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
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Flagged Ingredients in NIVEA Products

We found 6 different ingredients of concern across NIVEA's product line. Each one links to a full safety analysis with details on health risks, regulatory status, and which other brands use the same ingredient.

7

Synthetic Fragrance

An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.

In 1 of 5 NIVEA productsCare
Hormone Disruptor
6

Mineral Oil

A colorless, odorless oil derived from petroleum distillation. Used extensively in cosmetics and skincare as an emollient and solvent. Like petrolatum, cosmetic-grade mineral oil may contain impurities if insufficiently refined.

In 1 of 5 NIVEA productsCare
6

Artificial Colors

Synthetic dyes derived from petroleum or coal tar, used to give cosmetics vivid colors. Many are contaminated with heavy metals and have been linked to behavioral issues, allergies, and potential carcinogenicity.

In 1 of 5 NIVEA productsShine
Restricted in CA
5

Avobenzone

One of the few chemical UV filters that provides good UVA protection. However, it is photounstable, breaking down rapidly under UV light and losing effectiveness within 30 minutes unless stabilized by other chemicals.

In 1 of 5 NIVEA products15
5

BHT (Butylated Hydroxytoluene)

A synthetic antioxidant closely related to BHA, used to prevent oxidation in cosmetics and food. Less studied than BHA but shares some endocrine disruption concerns.

In 1 of 5 NIVEA productsCare
Hormone Disruptor
4

Phenoxyethanol

A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.

In 4 of 5 NIVEA productsCare, Moisture, 15 +1

FAQ

Who makes NIVEA?
NIVEA is manufactured by Beiersdorf AG, a German multinational personal care company headquartered in Hamburg. Beiersdorf was founded in 1882 by pharmacist Paul Carl Beiersdorf and also owns other brands including Eucerin, La Prairie, and Aquaphor. Beiersdorf is publicly traded on the Frankfurt Stock Exchange.
Does NIVEA lip balm contain mineral oil?
Yes, many NIVEA lip care products contain mineral oil (also listed as paraffinum liquidum) and other petroleum-derived ingredients as primary moisturizers. Mineral oil is a byproduct of petroleum refining that acts as an occlusive agent. While considered safe by the FDA, it provides no nutritional benefit to the skin and some formulations may contain trace contaminants from the refining process.
Is NIVEA lip balm available in organic formulas?
NIVEA does offer some lip care products marketed with more natural ingredients, but the brand does not currently offer USDA Organic or EU organic certified lip products. Even their 'natural' variants typically contain some synthetic ingredients including preservatives and fragrances. Consumers seeking certified organic lip care should look at brands that carry recognized organic certifications.
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